GSF Mağaza

Concept & Aim: My graduation project is the branding and environmental design for Marmara University GSF Mağaza at Galataport. It connects academia with the city, making student art visible and creating a sustainable income model for the university. Design Language: The system is "rational yet flexible". It combines a strong academic grid and bold NOKA typography with dynamic, colorful, and amorphous shapes to visualize creative energy breaking boundaries. Campaign & Digital: Featuring a digital VR home-preview experience, the campaign uses the hierarchical slogans "Sanata Yer Aç" and "Geleceğin Tasarımcısına Yer Aç" to invite the public to support tomorrow's artists.